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Privacy Policy

Privacy Policy

This Privacy Policy describes how Souq Fragrance (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by email or by mail using the details provided below:

Email: Info@souqfragrance.com

Mailing Address:

DARI
RUE DE BRABANT 127
1030 BRUSSELS
BELGIUM

Phone number: 0032 498 218141

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, “Personal Information” means information about an identifiable individual. See below for what we collect and why:

Device information

  • Purpose: To load the Site accurately and perform analytics to optimize user experience.
  • Source: Automatically collected using cookies, log files, web beacons, tags, or pixels.
  • Disclosure: Shared with our processor Shopify.
  • Data collected: Web browser version, IP address, time zone, cookie info, viewed pages/products, search terms, and interactions with the Site.

Order information

  • Purpose: To fulfill our contract, process payments, ship orders, communicate with you, screen for fraud, and send marketing if opted in.
  • Source: Collected from you.
  • Disclosure: Shared with Shopify.
  • Data collected: Name, billing and shipping address, payment info (including credit card numbers), email address, and phone number.

Customer support information

  • Purpose: To provide assistance and respond to inquiries.
  • Source: Collected from you.
  • Disclosure: Shared only as necessary to deliver support services.
  • Data collected: Any information you submit during your support interaction.

Sharing Personal Information

We share your information with service providers to operate the Site and fulfill our agreements with you. For example:

  • We use Shopify to power our store.
  • We may disclose Personal Information to comply with legal obligations or protect our rights.

Behavioural Advertising

We use Personal Information for personalized advertising:

  • We use Google Analytics to understand user behavior (opt-out: Google Opt-out Tool).
  • We may share behavioral data with advertising platforms using cookies and pixels.
  • We use Shopify Audiences to deliver targeted advertising to users with similar interests.

You can opt out of targeted ads:

Using Personal Information

We use your data to provide services including processing payments, shipping orders, and sharing updates about new products or offers.

Lawful Basis (GDPR – EEA Residents Only)

If you are a resident of the European Economic Area (EEA), we process your Personal Information under the following lawful bases in accordance with the General Data Protection Regulation (GDPR):

  • Your consent;
  • Performance of a contract;
  • Compliance with legal obligations;
  • Protection of your vital interests;
  • Tasks carried out in the public interest;
  • Our legitimate business interests, provided these do not override your fundamental rights and freedoms.

Retention

We retain your Personal Information for as long as necessary to fulfill the purposes outlined in this policy, unless you request its deletion. For more details on your right to erasure, see “Your Rights” below.

Automated Decision-Making

If you are located in the EEA, you have the right to object to automated decision-making that produces legal or similarly significant effects.
We use limited automation (via Shopify) solely for fraud prevention purposes, including:

  • Temporary IP address blacklisting after multiple failed transaction attempts
  • Temporary credit card blacklisting tied to suspicious activity

Your Rights (Under GDPR)

As an EEA resident, you have the following rights under GDPR:

  • The right to access the personal data we hold about you
  • The right to correct or erase your personal data
  • The right to restrict or object to processing
  • The right to data portability
  • The right to withdraw consent at any time (if processing is based on consent)

To exercise any of these rights, please contact us directly. Note that your data may initially be processed in Ireland and may be transferred to Canada or the United States, depending on Shopify’s data hosting practices. Learn more in Shopify’s GDPR Whitepaper.

Cookies

Cookies are small data files stored on your device. They enhance your experience by remembering preferences and analyzing site traffic.

We use cookies for:

  • Site functionality
  • Performance tracking
  • Advertising

To manage or block cookies, adjust your browser settings or visit All About Cookies.

Blocking cookies may affect website functionality. Some data may still be shared with third parties depending on your browser/device settings.

Do Not Track

We do not alter our practices in response to Do Not Track signals as there is no industry-standard response protocol.

Changes

We may update this Privacy Policy to reflect operational, legal, or regulatory updates. The revised version will be posted on the Site with an updated date.

Complaints

If you’re not satisfied with our response to your complaint, you may lodge a complaint with your local data protection authority.

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